What you’ll find in the series
We want to help you understand both the why and the how of customer journeys, so we cover key marketing and sales concepts and how customer journeys is designed in Xperience by Kentico, along with the following information.
- An introduction to customer journeys and why they matter.
- A deep dive into the key components that make up an effective journey.
- Practical steps for building journeys that guide leads through your funnel.
- Tips on gathering the right insights from your teams.
- Hands-on demo opportunities to safely explore features in action.
Whether you’re a marketer, content editor, or admin, these materials are designed with you in mind. They break down complex concepts into actionable guidance, making it easier for you to create personalized experiences, boost engagement, and improve conversions.
Ready to sharpen your skills and simplify your work?
Dive into the Customer journeys series in our Xperience by Kentico Guides today and share it with your team.
And don't forget to let us know what you think. Your feedback helps us make these resources even better!

Michaela Dragounova
Training Specialist working for the Kentico Customer Education team.