The digital landscape is evolving rapidly, and marketing technology stacks are becoming more fragmented. A recent study published by SAP Emarsys found that enterprise marketing teams use an average of over 90 different cloud services, leading to inefficiencies and disconnected workflows. Marketing technologies fragmentation is a growing challenge for marketers, but at Kentico, we see an opportunity to redefine how digital experiences are managed.
The challenge: Disconnected tooling
Imagine switching between multiple tabs, logging into separate dashboards, and losing precious time just to execute a single campaign. This is the daily reality for modern marketers. From content creation tools like Microsoft Word, Figma, and Canva to analytics dashboards and campaign management platforms, professionals are forced to constantly shift between applications.
This fragmentation disrupts workflows, increases complexity, and slows down content delivery. The challenge extends beyond desktop work. Marketers need quick access to their digital ecosystem while on the move—whether it's checking campaign performance, reviewing scheduled content, or uploading event photos. Currently, this often requires logging into full administration interfaces that aren’t optimized for mobile use, making time-sensitive tasks frustrating.
Introducing the AIRA Companion App (ACA)
The AIRA Companion App (ACA) is our first step in the AIRA Unified vision—a Progressive Web App that brings essential marketing insights and tools to mobile devices.
Key features
Real-time insights
- View scheduled content at a glance
- Monitor email stats
- Get contact group info
Mobile-first content management
- Upload images directly from your phone into the Content Hub
AI-powered assistant
- Get guidance about Xperience by Kentico
- Receive best-practice recommendations
Open source for flexibility
The AIRA Companion App will be available on our GitHub repository with our February Refresh, allowing partners to:
- Customize it for specific needs
- Integrate it into existing workflows
- Contribute to ongoing development
Looking ahead: AIRA unified
The AIRA Companion App is just the first step in a broader vision—AIRA Unified—an initiative designed to create a fully connected digital experience ecosystem. AIRA Unified aims to break down silos and streamline marketing operations through two key approaches:
- AIRA Companion App: Ensuring marketers have on-the-go access to insights, campaign management, and real-time updates from anywhere.
- A Set of Plugins & Extensions: Expanding Xperience by Kentico through seamless integrations with tools like Microsoft Word, Figma, and Canva. These integrations will allow teams to work within their preferred platforms while keeping all content and assets connected to their DXP.
With AIRA Unified, marketers and developers will have a more efficient, flexible way to manage content, collaborate across platforms, and build truly interconnected digital experiences.
Become an early adopter
Be at the forefront of digital experience innovation. Sign up today to access the AIRA Companion App preview release on GitHub this February. As an early adopter, you’ll:
- Be among the first to explore and implement the solution
- Provide direct feedback to shape future development
- Gain a competitive advantage by streamlining your workflow
- Build custom integrations before the general release
Martin Králík
Martin is a Senior Product Manager for Xperience by Kentico with a focus on customer data, analytics and automation, and AI.