Sell Better: Digital Commerce Is Native in Xperience by Kentico
There's no shortage of commerce platforms out there. What's harder to find is a solution that doesn't force you to choose between a great buying experience and a great content experience, or saddle your clients with a stack of disconnected tools to make both work.
The question we kept coming back to was: what kind of commerce does Xperience by Kentico need?
And we made a deliberate choice: experience-first, content-driven, lightweight commerce — native to the platform.
This philosophy guided every decision we made over the past year. Commerce in Xperience is not a bolt-on. It lives alongside Content hub, marketing automation, personalization, and email — because that is where it belongs.
This post was written for Xperience by Kentico v31.1.0. Please consult the documentation for any feature or API changes when using a different version. Be sure to check the System Requirements in the product documentation.
Experience is the product
Buying online has never been easier. Customers complete transactions in seconds. What they remember — and what brings them back — is everything around that transaction.
That's a problem for organizations running separate CMS, commerce, and marketing tools. Slow teams, inconsistent experiences, duplicated content, and a total cost of ownership that keeps climbing. It works for complex retail operations with global warehousing and marketplace requirements. For everyone else, it's unnecessary overhead.
That's why Xperience by Kentico doesn't try to replace dedicated commerce engines. It solves the problem those engines create when bolted onto a content platform: the disconnect. Commerce here is content-driven, multichannel by design, lightweight by intent, and flexible by architecture — so you can start simple and extend as client needs evolve.
The full commerce flow, end to end
Xperience by Kentico's digital commerce covers the complete journey from product management and promotion to order processing and customer management — all within the same platform your team already uses for content and marketing.
Explore the interactive demo below and view every step of the flow that is live and available today!
“At Bluesoft, we delivered an XbK Commerce implementation for B2C with 50,000 products and a clear plan to expand to 150,000 for B2B. After the release of native Commerce, the project was migrated from a hybrid KX13 bridge architecture to a fully native implementation in just one month. XbK Commerce proved highly flexible for custom needs, while its similarity to KX13 made team onboarding and adoption smooth.”
“Our site handles teacher and student subscriptions, and the ability to tie in our commerce, subscriptions, and our bookkeeping software together was a must. The customization abilities in Xperience Commerce and their APIs made this a reality — cutting our ordering processes down from 15–30 minutes per order to nothing.”
Commerce that fits the way you already build
Xperience by Kentico digital commerce is the right fit for clients where the experience around the product does the selling — education providers, membership organizations, and B2B or B2C brands with focused catalogs where content and trust drive conversion more than volume does.
If a client needs a full retail engine — thousands of SKUs, complex logistics, marketplace integrations — Xperience by Kentico integrates cleanly with specialized solutions. But if content and experience are the real differentiators, forcing that through a standalone commerce platform is working against yourself.
Upgrading from KX13?
Digital commerce is not an extra paid channel, it is a production-ready core feature of Xperience. The similarity to KX13's data model and concepts means that developers already familiar with Kentico commerce can onboard quickly. Moreover, you can customize all commerce entities as needed.
A few more things worth knowing before you scope the work:
Licensing: You need Advanced license tier to leverage Xperience by Kentico digital commerce features.
KX13 Commerce bridge: Support ends together with KX13. The sooner clients start planning, the more time there is to do it properly.
Migration resources available today:
If you’re missing a specific commerce capability, check our product roadmap to see what’s planned. If you don’t find what you’re looking for, please submit the idea to help us prioritize future development.
Have you built with Xperience's digital commerce, or are you evaluating it for a client project? Questions, use cases, and hard-won lessons are all welcome in the discussion below.
Martina Škantárová
Martina is a Product Manager at Kentico, leading the development of Digital Commerce and Content Management capabilities in Xperience by Kentico. She is passionate about building purposeful products that empower users and deliver real-world value.