Does XbyK support global unsubscription from emails?

2025/08/25 4:17 PM

Does XbyK have the concept of unsubscribing from all emails, or unsubscribing from an entire email channel, vs unsubscribing from the current recipient list?


https://docs.kentico.com/documentation/business-users/digital-marketing/emails/send-regular-emails-to-subscribers#unsubscription

This documentation link describes the unsubscription process as being switching the subscriber to the unsubscribed status in the single recipient list, but I don't see a 'globally unsubscribe' option or an 'unsubscribe from an entire email channel channel' option anywhere in the documentation.


https://docs.kentico.com/guides/digital-marketing/work-with-email/leverage-email-data-in-customer-journeys

But then, this page references a contact who 'unsubscribes from all email interaction'... vs someone who 'unsubscribes from specific email channels' which suggests that one or both of those concepts are at least possible.

Tags:
Email marketing

Answers

2025/08/28 11:21 PM
Accepted answer

We don't have an API for mass unsubscriptions today, but improvements to contact data management are coming - leave some feedback there to let us know about the programmatic scenarios you have and APIs you'd like to see.

this page references a contact who 'unsubscribes from all email interaction'... vs someone who 'unsubscribes from specific email channels'

It's worth noting that contacts don't subscribe to email channels, they subscribe to recipient lists. Any recipient list can be used by emails sent from any channel.

Because contacts are global in Xperience (they can engage with any channel), the email channel itself is more of a way for marketers to manage content and curate experiences. They let you define which domain emails are sent from (ex: marketing.example.com and support.example.com). Why would you want to have separate email sending domains? Check out the blog post Re-post: Humans of Martech - Email subdomain strategies and inbox placement tools.

2025/09/04 3:48 PM

@Sean:
I don't have any particular need to have separate email sending domains. I'm just trying to figure out the options for how unsubscribe (either singular or global) works in XbyK, and that digital marketing article I referenced was all I could find that actually gave me any clues to go by. (And it sounds like that that article misled me, if there isn't actually a 'unsubscribes from specific email channels' option)

Not so much looking for 'mass unsubscription' from feeds they're already in, though that's a nice-to-have (But I could just do a where clause on the contact ID, find all the subscription consents, and revoke them) - I was trying to find the equivalent of the old global-unsubscribe, either a 'prevent you from being added to recipient lists in the future' option, or a 'ignore this user even if they're in a recipient list somehow' option.

But I think I understand now - neither of those options really make sense for Kentico to build in given Kentico's new architecture, where a subscriber has to individually opt-in to each recipient list and there's no way for an admin to add a user to a recipient list without their permission.

It'll be needed given some custom work I'm building for a client who manages their subscriptions and consents in a separate application, but that's on me to add a custom module for.

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