Email Opened Activity

cbass

2025/09/04 7:39 PM

What is the storage for activities for 'email opening' (not link clicking)?

In old kentico it was in two places:

A contact's OM_Activity, of ActivityType 'newsletteropen'
The Newsletter_OpenedEmail table

Currently in 30.8.0, I'm seeing an 'emailclick' Activity type, but no 'emailopen' activity type.

Specifically, what I want to do for a given contact is get the email info (subject, email ID, activity time etc) for the latest email they opened, and the latest email they clicked a link in.

Tags:

Content management Email marketing

Answers

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Sean Wright

2025/09/04 8:07 PM

Accepted answer

Email opens are tracked anonymously. In 2025 they are fine to use as a relative benchmark metric (is it going up or down over time), but because email providers (like Apple mail or corporate email firewalls) will pre-open emails, it isn't a useful metric at the per-user level, so we don't track it.

Clicks can be tracked anonymously or associated to the contact if activity logging is enabled.

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