TLDR; Teams that over-engineer/architect will be penalized even more now, while teams that learn how to constantly evolve a digital marketing solution will be rewarded.
This YouTube video really resonated with me - How to Avoid the Architecture Trap: Options, Not Overengineering.
Derek summarizes the whole thing at the end:
Start simple
Build in optionality
Evolve when the time comes
I think this approach makes a lot of sense because,
Xperience by Kentico's monthly Refreshes bring new features to adopt and native solutions for existing custom implementations
AI technology and shifting customer behavior forces marketing teams to adapt their strategy and digital experiences
Agentic software development makes it easier for dev teams to make those application adjustments and refactor when needed
I titled the discussion "Evolution driven development" to capture the idea that teams will build software, using AI agents or whatever other technology appears, with the assumption that it will always be evolving. The development techniques and design of the system need to align with this idea.
Thoughts?