Marketing automation in 2026: what it is, what it isn't, and why the boring parts still win
Dmitry breaks down a practical test for what counts as marketing automation, and where it stops and an AI agent begins. He argues deterministic rules should run high-volume automations while AI earns its place at the edges and makes the case for keeping automation logic inside the platform that owns the contact record. He points to Xperience by Kentico's custom actions in the Automation Builder as a sign of where marketer-owned logic is headed next.