Check out this month's Xperience by Kentico Refresh, which brings our first AIRA agent - the Content Strategist. We also made updates to the AIRA chat experience, added Profiles for the customer data platform, and other key improvements.

Brand consistency with the Content Strategist agent

We recently announced the AIRA Agentic Marketing Suite. If you missed the announcement, this new product capability brings our customers:

  • A suite of specialized AI marketing agents

  • AI built directly into Xperience by Kentico

  • Quick access to agents via AIRA Chat within the product UI

February's Xperience by Kentico Refresh introduces the first agent to the platform - the Content Strategist Agent. It answers a marketer's need for stronger content governance, helping ensure consistent content style, tone, and voice - not only with customer experiences across multiple channels, but also across the many members of digital marketing operations.

The Content Strategist Agent generating a new content strategy artifact and analyzing a web page's content tone, voice, and style.

The Content Strategist Agent reviews content as your visitors experience it - in-context and directly from the web page, including content from Page Builder widgets, items reused from the Content hub, and structured information from the page itself.

The agent has the ability to view published and unpublished content, and content gated behind secured pages driving membership experiences. When you combine this with shareable preview URLs, your team and stakeholders iterate and validate your message before your campaign goes live.

All the content on the page is evaluated against your project's content strategy artifact.

You can provide the agent with a brief you've already prepared or ask it to help you author one. Additionally, you are free to request a review of the document for future changes as you fine-tune its guidance or evolve your team's content strategy.

Leveraging the content strategy, the agent will grade your page's messaging in three key areas - voice, tone, and style - and point out common mistakes like misaligned brand language, grammatical anti-patterns, and inconsistent tone.

For teams working under tight publishing deadlines, making last minute changes to call-to-actions, testimonials, or article introductions, having an AI agent that understands your brand and audience can make the difference between an effective product launch and a campaign that falls flat.

For teams that want full control over their experience with the Content Strategist agent, they can configure it through a custom instructions prompt or disable it globally in the AIRA application.

If you're a marketer, we believe the Content Strategist agent will become a standard part of your content marketing workflow in Xperience by Kentico, saving you time and helping you deliver better brand messaging across all your website channels.

Improved AIRA conversations with image context

Even without agents, AIRA uses the administration chat experience to provide in-product guidance to administration users and share helpful customer data insights using the data of contact groups and customer journeys.

Because AIRA is grounded in digital marketing concepts and Xperience by Kentico's capabilities, marketers can get relevant tips by adding their own scenario context to the chat conversation.

However, digital marketing is often focused on delivering an impactful visual experience to customers and this visual context hasn't been accessible to AIRA.

This month, AIRA's chat experience has leveled up and now supports uploading images, either through the image icon in the chat interface or by pasting an image from your clipboard.

We added this enhancement to support future AIRA and agent-related updates, but it brings immediate benefits to marketers today.

For example, a marketer can ask the Content Strategist agent whether an image is on-brand. The response will take into account the content strategy just like a content analysis would.

Image support for AIRA chat also improves customer journey insights. Marketers can quickly take a screenshot of a web page modeled in a customer journey and describe to AIRA how it's relevant to the journey's stages and conversion rates. AIRA's feedback will include helpful tips, identifying improvements to the customer experience that could meaningfully impact journey completion.

Consolidated visitor data with Profiles and the customer data platform

Xperience by Kentico's product foundations are in a multichannel shell that surrounds structured content and customer data. The customer data is itself modeled by three different concepts - contacts, members, and customers.

The reality of modern digital experiences is that audiences are often varied combinations of these concepts and sometimes all of them across multiple channels.

As Xperience collects this data and marketers use it to build better customer experiences, they need to remember where each of these concepts is relevant within Xperience's feature set and how the data and activities of a single visitor are all connected.

The new customer data platform and profiles work to consolidate contacts, members, and customers under a single concept. They also improve the contact management experience for marketers across the entire product.

Profiles are currently in preview as we deliver more capabilities in upcoming Refreshes, and teams are encouraged to explore them and share feedback about our implementation and future plans.

Today, the new profiles application on the Xperience dashboard leads to a listing of profile records.

Immediately, users can see profiles are a parent model to contacts, members, and customers, with a new unique profile identifier.

Profiles are built on the same consents and data tracking requirements already in Xperience.

This view makes it easy to filter all profiles by membership and customer status, as well as focus on profiles that represent verified visitors who are further along in the marketing funnel and most likely to convert.

Profile details showcase the consolidation of the existing customer data with sections for basic contact data, membership and customer information with easy navigation points to those records throughout the administration UI.

Additionally, other customer data, such as form submissions and contact groups, is also displayed.

Each of these three data objects can still be fully customized, allowing teams to build their business workflows directly into Xperience's customer data platform.

Teams that wish to explore this initial version of profiles can follow our documentation to enable them in a project and review our roadmap for further CDP investments.

Granular commerce promotions with enhanced customer targeting

Digital commerce promotions in Xperience by Kentico allow marketers to incentivize purchases based on seasonal sales, specific product lines, or even complex qualifying order requirements.

They work seamlessly with a project's implementation through the underlying fully customizable commerce APIs.

This month we added a minor update to improve the flexibility of promotion targeting for marketers.

Now, marketers can quickly choose who a promotion applies to - all customers or only those authenticated through member accounts. This enhanced targeting can be used to incentivize account registration or reward your most loyal, highly engaged customers.

Faster content model exploration with reusable field schema usage tracking

Content models naturally grow over time as teams launch new experiences and channels.

Architects, developers, and administrators build a natural understanding of how the content type puzzle pieces fit together. However, it can take some time to refamiliarize yourself to an existing Xperience by Kentico project or quickly confirming how content is designed.

To speed up content model exploration, we enabled a usage tracking view for reusable field schemas.

Just navigate to the schema view in the administration UI and click the Used in link to see which content types are currently using it. From there, you can navigate to each content type for further analysis of the content model.

What's next?

As always, check out our documentation Changelog for the full Refresh feature and technical details.

We hope these new capabilities, features, and API improvements unlock solutions for you. Try them out and let us know 👋 what you think.

What's planned for the March 2026 Refresh?

As always, these updates also include UX and developer-focused improvements.

Check back soon for the next Xperience by Kentico Refresh.